The Labubu phenomenon is capturing the hearts of Australians as the quirky doll outfits gain viral status across social media and e-commerce platforms. Initially a niche collectible interest, the Labubu fashion trend has transformed into a widespread online movement, with users on platforms like TikTok and YouTube showcasing their stylishly dressed dolls.
Temu, a global online marketplace, is at the forefront of this trend. According to the platform, six of its top ten best-selling items in the Dolls & Accessories category are Labubu clothing sets, with some listings achieving sales of nearly 20,000 units. The growing popularity is reflected in Google Trends data, which indicates a significant spike in search interest for “Labubu clothes” in Australia over the past year.
Social Media Influencers Drive the Trend
Prominent creators are leading the charge in popularizing Labubu fashion. On TikTok, Tilda, often referred to as the “blind box toy queen,” shares videos featuring carefully curated Labubu outfits from Temu. Her engaging content has resonated with fans eager to elevate their mini companions’ style to runway-ready status.
In Melbourne, YouTuber Joanne Santos has also joined the movement, recently unveiling her first Labubu outfit haul. Her collection spans a range of styles, from adorable to avant-garde, showcasing everything from tiny suspenders to hand-crocheted accessories. The variety of options available is captivating collectors and fashion enthusiasts alike.
The appeal of Labubu fashion extends beyond just aesthetics; affordability plays a significant role. One Australian shopper expressed excitement about a recent find on Temu, noting, “Considering some people are charging up to $25–$50 for Labubu outfits, this was an amazing find.” This sentiment underscores Temu’s position as a go-to destination for budget-conscious collectors seeking trendy outfits and accessories.
The Future of Collectibles
As the Labubu trend continues to gain momentum, Temu is hinting at potential new collectible trends. Reports indicate that animal-themed dolls are beginning to make their mark, trending on Temu’s bestseller charts for doll gear in Australia. With increasing demand and new product drops on the horizon, collectors are eager to see what the next big wave might be.
By offering a plethora of affordable options, Temu has solidified its status as the unofficial hub for Labubu fashionistas. Collectors are flocking to the platform, snapping up items by the thousands, from protective cases to custom-crafted outfits. As the Labubu craze shows no signs of slowing down, enthusiasts are left wondering just how far this trend can go.
For those interested in exploring the full range of affordable Labubu fashions, Temu’s website offers access to a diverse selection of outfits and accessories, catering to the growing community of collectors.
