A recent report has highlighted a growing demand for local news, revealing that audiences crave more community-focused journalism. The study, conducted by the University of Canberra and RMIT University, indicates that regional populations are particularly eager for relevant and trustworthy news sources. This finding resonates with many journalists dedicated to covering the stories that matter most at the local level.
The report emphasizes a clear preference among regional audiences for “hyperlocal news,” which encompasses human-interest stories and practical information such as local weather and events. Professor Sora Park, the lead author of the study, stated, “Regional audiences want more hyperlocal news, human-interest stories, and practical information.” It further noted that trust in local news remains significantly higher than in national or international outlets, particularly when journalists possess local knowledge and community ties.
The Canberra Times, where I have spent the past 25 years, exemplifies this commitment. Each journalist strives to engage with the community and reflect its interests. Yet, the landscape for local news has shifted considerably. Since 2019, Australia has seen a reduction of 184 news outlets, leaving around 5 percent of local government areas without any local media coverage.
Community Stories at the Forefront
The report highlights the importance of covering stories that resonate within the community. Among the most-read pieces in the Canberra Times this year are those detailing the closure of local establishments, including the iconic Cube nightclub and popular restaurants like INKA and Chez Freds. These stories not only reflect the changing dynamics of Canberra but also evoke strong emotional responses from residents.
Additionally, coverage of incidents that affect the community, such as the hit-and-run that injured two students outside St Edmund’s College, showcases the critical role local journalists play in documenting both tragedies and triumphs. Readers expressed a desire for positive news to balance the harder stories, indicating a preference for “people-centred journalism” that amplifies everyday voices.
According to survey respondents from the UC/RMIT report, there is a significant gap in the provision of local news, with many turning to social media or word-of-mouth sources when traditional media fails to meet their needs. This shift underscores the necessity for newspapers to adapt and maintain their relevance in an evolving media landscape.
The Future of Local Journalism
While the report calls for a re-evaluation of how local news is produced, it also raises concerns about the sustainability of traditional media. The suggestion to prioritize human-interest stories over crime and sport coverage seems impractical, given that these topics remain significant to audiences. The report must acknowledge the adage “use it or lose it,” emphasizing that readership and support for journalism are crucial for the survival of local news outlets.
As a journalist, I am dedicated to telling local stories and celebrating the community of Canberra. The insights from the UC/RMIT report serve as a vital resource, encouraging journalists to remain committed to serving their audiences. It is essential to continue fostering connections within the community and ensuring that local voices are heard.
The demand for local news is clear, and as the media landscape continues to evolve, it is imperative for local journalists to adapt and innovate. Engaging with the community, documenting its stories, and providing relevant information will be key to reviving and sustaining interest in local journalism.
