New research indicates a significant increase in social media usage among Australian children, with figures soaring by over 200% since the onset of the COVID-19 pandemic. A study conducted by the University of South Australia tracked more than 14,000 students aged 11 to 14, revealing that daily social media engagement jumped from 26% before the pandemic to an alarming 85% by 2022.
Authorities are describing this trend as a “perfect storm,” where lockdowns and social distancing measures have confined young people to online platforms, intensifying their reliance on social media. Blair Boyer, South Australian Education Minister, expressed concern, stating, “We have allowed a generation of young people to be the guinea pigs for this technology.”
Shift in Children’s Activities
The study highlights a concerning shift in how children allocate their time, with traditional activities such as arts participation and recreational reading experiencing a marked decline. The percentage of children who have never engaged in arts activities surged from 26% to 70%. Similarly, those who have never picked up a book rose dramatically from 11% to 53% during the same timeframe.
Boyer remarked on the unsettling nature of these statistics, emphasizing, “To see these figures show that big explosion in those using it is not a good thing.” The data suggests a troubling trend where children are increasingly immersed in digital environments, potentially at the expense of their overall development.
Government Response and Parental Concerns
In response to these alarming findings, the government is preparing to implement new regulations aimed at curbing social media access for children. This initiative is intended not only to promote healthier online habits but also to encourage children to reconnect with offline activities. Nonetheless, experts caution that simply reducing screen time may not guarantee productive engagement in alternative pursuits.
One parent encapsulated the challenge many families face, stating, “I know I’m addicted, but I don’t want my kids to be.” This sentiment reflects a broader concern among parents about the long-term implications of increased social media usage on children’s mental health and social skills.
As the situation unfolds, it remains to be seen how these changes will affect the landscape of childhood engagement in Australia and whether they will successfully redirect young minds away from screens and towards more enriching experiences.


































