Apple is gearing up for a significant September, highlighted by the launch of the much-anticipated iPhone 17 series, set to be unveiled on September 9, 2024. The company’s annual fall keynote will take place at 10:00 AM PT (1:00 PM ET) at the iconic Steve Jobs Theater in Cupertino, California. Alongside the iPhone 17, Apple is expected to introduce the Apple Watch Series 11 and Apple Watch Ultra 3, making this event a crucial moment for Apple enthusiasts.
The iPhone 17 lineup is anticipated to include models such as the ultra-slim iPhone 17 Air. The company is also likely to announce new accessories, including the AirPods Pro 3, innovative TechWoven iPhone cases, and stylish Crossbody Strap accessories for the iPhone 17 cases. New designs and colors for Apple Watch bands are also expected, adding to the excitement of the event.
Key Dates Following the iPhone Event
After the keynote, which will be live-streamed, developers and public beta testers can look forward to the release candidate builds of iOS 26, iPadOS 26, watchOS 26, tvOS 26, visionOS 26, and macOS Tahoe 26 around 12:30 PM PT (3:30 PM ET). This will coincide with the expected launch of Xcode RC and the reopening of App Store Connect for iOS 26 submissions.
Preorders for the iPhone 17 and Apple Watch Series 11 are likely to begin on September 12 at 5:00 AM PT (8:00 AM ET). Customers can anticipate updated trade-in promotions from carriers, and those participating in the iPhone Upgrade Program can finalize their pre-approvals in advance.
The official software releases for iOS 26 and other updates are projected for September 15, following the pattern set in previous years where updates are rolled out on the first Monday after the iPhone event. In the days leading up to the launch, the embargo for reviews of the new devices is expected to lift, allowing media outlets to publish detailed analyses ahead of the official release.
What’s Next After Launch Day?
The first in-store availability for the iPhone 17 and Apple Watch Series 11 is anticipated on September 19, coinciding with deliveries for preorder customers. iOS 26.0.1 is expected to arrive by the end of September, with beta testers likely to receive iOS 26.1 beta 1 shortly thereafter.
Looking ahead to October, there remains potential for a second fall event, though updates via press releases for additional hardware are equally probable. Rumors suggest that Apple may introduce the iPad Pro featuring the unannounced M5 chip and upgrades for the Apple Vision Pro. While M5 MacBook Pro configurations are speculated for a 2025 launch, they might not be ready until spring 2026.
As the launch of the iPhone 17 unfolds, it sets the stage for a fresh wave of rumors regarding next year’s models, including the potential debut of a foldable iPhone inspired by the current series. Apple enthusiasts can stay updated on the latest developments throughout September, as the company continues to excite its global customer base.
