The 2025 Beijing Science Communication Competition Innovation Forum was held at the Beijing Science Center on December 8, 2025. The event, organized by the Beijing Development and Research Center for Popular Science, the School of Journalism and Communication at Beijing Normal University, the China International Publishing Center (CIPC), and the Beijing Science Center, focused on the theme “Technology Empowers the Future: Short Videos and AIGC Reshaping Science Communication.”
Bringing together nearly 100 participants, including experts, academic researchers, content creators, and students, the forum highlighted the evolving landscape of science communication in an age driven by technological advancements. Notable attendees included Shen Yang, a professor at Tsinghua University with joint appointments in the School of Journalism and the School of Artificial Intelligence, and Yang Dawei, a prominent science writer renowned for his work on ancient architecture.
Two main topics emerged during the discussions: “Co-creating the Future: How AIGC Advances Science Communication” and “Short Videos and Science Storytelling Across Cultures.” These sessions aimed to explore innovative strategies for engaging diverse audiences through modern mediums.
The forum also emphasized the importance of collaboration among industry stakeholders to maximize the impact of science communication. Participants shared insights into how artificial intelligence-generated content (AIGC) can enhance storytelling and outreach, making science more accessible and engaging for the public.
Looking to the future, the Beijing Science Communication Competition plans to expand its outreach efforts. This includes hosting a series of international public science events designed to connect experts and resources in science communication. The initiative aims to support talent development in the field, fostering a broader understanding of scientific concepts across various cultures.
As the landscape of science communication continues to evolve, forums like this play a crucial role in bridging the gap between scientific knowledge and public understanding. The integration of new technologies, such as short video formats and AIGC, stands to revolutionize how science is conveyed and appreciated worldwide.
