UPDATE: The Brimbank Council has just announced its ambitious visitor economy strategy for 2025 to 2029, aiming to significantly boost visitor numbers and invigorate the local economy. This urgent initiative is set to enhance support for local businesses and attract new tourism operators to the municipality.
In a move that could reshape the region’s tourism landscape, the council has outlined six key strategies designed to elevate Brimbank’s profile as a top destination. These strategies include increasing visibility for existing attractions, promoting popular festivals and events, and drawing in new visitor attractions.
Brimbank Mayor Thuy Dang emphasized the importance of this strategy, stating, “By attracting more visitors to Brimbank, we can support local businesses, create jobs, and share our vibrant attractions with more people.” She highlighted the collaborative effort that went into developing this roadmap, thanking businesses, community groups, and residents for their invaluable feedback.
The strategy also focuses on preparing the area for future transit development, celebrating the community’s diversity, and establishing a strong destination brand that positions Brimbank as an exciting place to visit. This multifaceted approach aims to transform Brimbank into a must-see location for tourists, enhancing its economic vitality.
Officials have indicated that extensive engagement with residents, tourism operators, and local retailers played a crucial role in shaping this strategy. Insights gathered from various stakeholders have helped to pinpoint the most effective ways to attract visitors and elevate the community’s profile.
As the council gears up to implement these initiatives, residents can expect to see an increase in promotional activities and new tourism offerings in the coming years. The implications for local businesses and the economy are significant, with the potential for job creation and increased consumer spending.
Stay tuned for further updates as Brimbank Council begins to roll out this exciting strategy, promising to redefine the visitor experience in this vibrant municipality.
