URGENT UPDATE: Australian artist Go-Jo just boarded a pirate ship on Sydney Harbour for a groundbreaking TikTok LIVE concert, part of Lipton Ice Tea’s new campaign, “Tea Changes Everything.” This unique event is currently streaming live, captivating audiences across the globe and inviting viewers to influence the performance in real-time.
Streaming from the pirate ship, the concert is part of Lipton’s initiative to engage with the Gen Z audience using interactive entertainment. As of now, the event is live on both Go-Jo’s and Lipton Ice Tea’s TikTok channels, showcasing a bold and innovative approach to brand marketing.
Bridget McBride, Pepsi Lipton Marketing Manager, emphasized the significance of this campaign: “We wanted to create a cultural moment. Streaming Lipton Live from Sydney Harbour is a first-of-its-kind activation in Australia that brings our message to life in a joyful and immersive way.”
Concert attendees can engage directly with Go-Jo through challenges and interactions, making this not just a performance but a participatory experience. The event aims to uplift moods and transform everyday moments into extraordinary experiences, aligning perfectly with Lipton’s brand ethos.
According to Tayla Wright, Mindshare Client Director, “This is a media-first moment that showcases our ability to deliver experiences that resonate with culture.” The collaboration with TikTok, which has over 9.5 million users in Australia, positions Lipton Ice Tea as a leading brand in connecting with younger audiences through music.
“Going viral on TikTok launched my career,” said Go-Jo. “I love creating for my online community, and I’m excited to redefine live music experiences in Australia through this collaboration with TikTok and Lipton.”
Lipton Live is the first phase of the “Tea Changes Everything” platform, with further activities planned in the coming months. Stay tuned for updates as this exciting partnership unfolds and continues to shape the landscape of live entertainment.
This pioneering event not only highlights the power of social media in music discovery but also underscores Lipton’s commitment to engaging with its audience in fresh and dynamic ways. Don’t miss out on the action—tune into the livestream now!
