UPDATE: Pixellot has just announced a groundbreaking expansion into Australia, unveiling an innovative AI-driven revenue-share model aimed at transforming youth and community sports. In a significant move, Dean Anglin has been appointed as the new Chief Commercial Officer for Australia and New Zealand, effective January 5, 2026.
This strategic decision comes on the heels of Pixellot’s recent $35 million investment round and reflects the company’s commitment to enhancing community sports engagement across Australia. The AI-as-a-Service (AIaaS) model is poised to unlock new revenue opportunities for schools, clubs, and sporting associations nationwide.
Pixellot, known as the world’s largest streamer of youth sports, aims to replicate its success from the United States, where it operates over 16,000 systems in 9,000 schools, streaming more than half a million events annually. The Australian market will now benefit from this proven technology, which has already garnered interest from early adopters like Hockey Australia and local basketball groups such as the Southern Districts Spartans in Queensland.
“I’m excited to bring Pixellot’s proven technology to Australian sporting communities,” said Anglin. “Every club, every school, and every association deserves the chance to share their athletes’ moments with families and fans. Our AIaaS model makes that possible while creating genuine revenue opportunities that help these organisations thrive.”
The AIaaS framework automates production, personalizes content, and introduces monetization through player-specific charging models tailored to the Australian sports landscape. This initiative is set to revolutionize how community sports organizations engage with fans and athletes, fostering sustainable revenue generation at scale.
Doron Gerstel, CEO of Pixellot, emphasized the collaborative potential of this new model: “AIaaS represents a new way for technology partners to collaborate. By expanding into Australia, we’re helping sporting organizations scale efficiently, engage audiences, and grow shared revenue.”
As Pixellot gears up for this major launch, community sporting organizations across Australia are encouraged to explore the benefits of this cutting-edge technology. With the Australian sports scene on the brink of transformation, stakeholders are poised to take full advantage of the opportunities presented by this AI-powered model.
Stay tuned for further updates on how Pixellot’s revolutionary approach will shape the future of youth and community sports in Australia. This development marks a significant leap forward for grassroots sports, promising to redefine engagement and monetization in the sector.
