UPDATE: The Pokémon Company International has just announced a thrilling 30th anniversary video set to debut during Super Bowl LX on February 8, 2026, igniting a wave of excitement among fans worldwide. The announcement comes with a captivating 20-second teaser featuring the beloved Pokémon Jigglypuff, which has already garnered over 10,000 views just hours after its release.
The teaser, uploaded to YouTube, teases fans with the tagline: “Celebrate 30 years of Pokémon with a special video debuting during Super Bowl LX!” This high-stakes ad will air during the highly anticipated clash between the Philadelphia Eagles and San Francisco 49ers at Levi’s Stadium, expected to reach over 120 million viewers. With Super Bowl ad slots commanding between $7-8 million for just 30 seconds, Pokémon’s investment signifies its enduring cultural impact.
The Pokémon Company stated, “This commercial kicks off our yearlong campaign to celebrate 30 incredible years of Pokémon.” Although specific details remain under wraps, the company promises to reflect the vibrant Pokémon fandom in unexpected ways, fueling speculation about potential reveals, including a new generation or even a live-action movie featuring Jigglypuff’s “big performance.”
Since its inception in 1996, Pokémon has evolved into a global phenomenon, with more than 1.1 billion games sold and 30 billion trading card game (TCG) cards distributed. The franchise has a rich history, including nine mainline game generations and popular spin-offs like Pokémon GO, which boasts 1 billion downloads.
The upcoming Super Bowl ad echoes the franchise’s successful 20th anniversary campaign during Super Bowl 50 in 2016, which became a fan favorite. As anticipation builds, fans are buzzing with theories about what Jigglypuff’s performance might entail, from nostalgia-laden tributes to revolutionary game reveals.
In addition to the Super Bowl ad, Pokémon plans to launch exclusive merchandise at Pokémon Center, including apparel and TCG accessories. New products from partners like Lego and Jazwares will roll out in conjunction with the anniversary celebrations. The Pokémon Day livestream on February 27 will likely unveil even more surprises, including updates on Pokéopia, new mobile titles, or hardware.
Fan reactions are already pouring in, with tweets like “Jigglypuff in the Super Bowl? Take my money!” gaining traction. Online communities, including Reddit’s r/pokemon, are abuzz with discussions and predictions for the upcoming event.
As Pokémon navigates the challenges of 2026, including competition and mobile gaming fatigue, the excitement around this anniversary campaign underscores its broad appeal beyond traditional gamers. The video is expected to resonate with families and collectors alike, reinforcing Pokémon’s status as a cultural touchstone.
Expect the buzz to intensify leading up to Super Bowl Sunday, where the ad is likely to trend worldwide under #Pokemon30. As February 8 approaches, fans are eager to see what Jigglypuff’s studio moment foreshadows—a nostalgic retrospective, a groundbreaking game reveal, or something entirely unexpected. Pokémon’s 30th anniversary promises to reignite the passion of its global community and keep fans saying, “Gotta Catch ‘Em All!”
