BREAKING: Stephen Royall, a cornerstone of the Illawarra Mercury, has officially retired after an impressive 34-year tenure that witnessed transformative changes in the publishing industry. Starting as an advertising sales cadet in 1976, Royall’s career reflects the seismic shifts from traditional print media to the digital landscape we see today.
During his time at the Mercury, Royall witnessed the evolution from hot metal typesetting to digital printing, with the paper’s advertising section expanding to an astonishing 50 pages of classified ads in its heyday. “Back then, we had no electronic competition; if you wanted to sell something, you had to go through the local paper,” Royall shared.
In 2009, he concluded his career as the advertising director, where he played a crucial role in shaping the paper’s advertising strategies. “We would go out into the marketplace, engage with clients, design ads, and ensure they were produced and ready for print,” he explained. Royall’s dedication and adaptability were key to navigating the challenges of a rapidly changing media landscape.
The Mercury’s transition from on-site printing to the digital realm was a significant milestone, marking a shift in how news is consumed. “We used to print the paper at night, six nights a week, with a press right on Keira Street,” said Royall. The landscape of advertising also transformed, moving from family-owned businesses to large multinational corporations dominating the market today.
Reflecting on the past, Royall noted, “It was a very long process, but it was fascinating to be part of such a dynamic industry.” His insights into the changes over the decades resonate with many in the field, emphasizing the importance of adapting to new technologies and market demands.
As the Illawarra Mercury continues to evolve in the digital age, Royall’s legacy remains a testament to the enduring significance of print media and the human stories behind it. His retirement marks not just the end of an era for him but also a pivotal moment for the publishing industry as it charts its course in an increasingly digital world.
WHAT’S NEXT: The Illawarra Mercury looks to the future as it embraces new technologies and strategies to engage readers in a fast-paced news environment. As the industry continues to shift, the impact of leaders like Royall will be felt for years to come. Stay tuned for more updates on the evolving landscape of publishing.
