URGENT UPDATE: News Australia has just launched a comprehensive network-wide campaign for Black Friday and Cyber Monday, targeting over 18.8 million Australians during one of the biggest shopping periods of the year. This initiative aims to connect retailers with consumers across various platforms including digital, video, social media, and print.
The campaign is anchored by two major components: the news.com.au checkout shopping hub, featuring up to 12,000 expert-recommended deals across categories like tech, home, fashion, and beauty, and a special print-and-digital insert called The Ultimate Guide. This guide will appear in major state publications, including The Daily Telegraph and Herald Sun, on Friday, November 21, consolidating essential discounts and verified deals for savvy shoppers.
During the peak trading window, a live deals ticker will be prominently displayed on the homepages of news.com.au and its state mastheads, ensuring consumers have access to the latest offers in real-time. This strategic approach positions News Australia as a pivotal player in the retail landscape, offering a platform that enhances visibility for participating retailers like Harvey Norman, Aldi, and Priceline.
Laura Saleh, National Head of Retail at News Australia, emphasizes the importance of this initiative. “Our data shows Aussies are shopping smarter and earlier when it comes to Black Friday and Cyber Monday. By integrating news.com.au with our lifestyle titles and e-commerce capabilities, we’ve created a powerful ecosystem for partners and a trusted guide for millions of consumers seeking the best deals,” she stated.
The campaign will extend to prestigious lifestyle publications such as The Australian, Vogue Australia, GQ Australia, and more, providing complementary content to enhance deal-seeking experiences for readers. This extensive coverage aims to engage audiences and boost advertiser visibility during this critical shopping event.
As the countdown to Black Friday begins, the urgency for retailers and consumers alike is palpable. With competition increasing and shopping behavior evolving, News Australia’s initiative is set to redefine how Australians approach this major sales period.
Stay tuned for further updates as the campaign unfolds and more deals become available. For real-time information on the best offers, consumers are encouraged to visit news.com.au and explore the extensive resources provided by The Ultimate Guide.
This is a developing story with significant implications for both consumers and retailers across Australia.
