The Australian Competition and Consumer Commission (ACCC) has issued a warning to consumers about a surge in fraudulent ‘ghost stores’ ahead of the impending Black Friday shopping event. With Australians projected to spend billions during this annual sales period, these deceptive online retailers are posing as legitimate local businesses while actually shipping low-quality, fast fashion products from overseas.
These ghost stores exploit the popularity of Black Friday, which falls on November 24, 2023, this year, to lure unsuspecting shoppers. Many people are eager to hunt for deals, making them prime targets for these scams. The ACCC has noted a significant increase in reports from consumers who have fallen victim to these fraudulent websites, often leading to financial loss and disappointment.
Characteristics of Ghost Stores
Ghost stores typically create an illusion of legitimacy by using professional-looking websites, complete with enticing offers on premium goods. However, once a purchase is made, customers find themselves waiting weeks, if not months, for their items, which may never arrive. In many cases, the goods sent are not only low quality but also bear little resemblance to what was advertised online.
The ACCC emphasizes that these ghost stores often lack valid contact information, making it challenging for consumers to seek refunds or resolve disputes. As Black Friday approaches, the commission encourages shoppers to conduct thorough research before making purchases, including checking reviews and confirming the authenticity of the retailers.
Protecting Yourself This Black Friday
To combat the rise of ghost stores, the ACCC has provided several tips for consumers. They recommend verifying the legitimacy of a website by looking for customer reviews and checking for secure payment options. Additionally, shoppers should be cautious of deals that seem too good to be true, as these are often indicative of scams.
Consumers are also advised to monitor their bank statements closely for unauthorized transactions after shopping online. If a ghost store is suspected, individuals should report the website to the ACCC as well as their bank or payment provider.
The warning from the ACCC comes as Australian retailers prepare for a busy shopping season, which is expected to see significant spending not just on Black Friday, but throughout the holiday period. It serves as a reminder that vigilance is essential for consumers navigating the increasingly complex online marketplace.
