Dreame Technology has received recognition on Fast Company’s annual Brands That Matter list, a prestigious accolade celebrating brands that create significant cultural connections and resonate deeply with consumers. This announcement was made on December 6, 2025, highlighting Dreame’s achievements in engaging communities through innovative marketing and branding strategies.
Recognition of Cultural Impact
The Brands That Matter list honors organizations that go beyond mere transactions, establishing meaningful relevance and a strong cultural impact. According to Brendan Vaughan, editor-in-chief of Fast Company, this year’s honorees exemplify dedication and creativity in building authentic relationships with their audiences. They are recognized for their social value, positive impacts on users and communities, and their innovative approaches to market adaptability.
Yu Hao, CEO and Founder of Dreame, expressed pride in the distinction, stating, “Being selected to Brands That Matter is meaningful to us because it recognizes value created in everyday life.” He emphasized that for Dreame, technology is not just about solving tasks but enhancing experiences and fostering genuine connections with users.
Innovative Product Solutions
Dreame’s inclusion on the list reflects its commitment to solving real-world challenges through technology. The company adopts a “one-country, one-plan” strategy, tailoring its products to local preferences. For instance, in Europe, its smart lawnmowers cater to eco-conscious consumers by combining gardening efficiency with sustainability. In North America, the launch of the Dreame H15 Pro CarpeFlex offers a unique carpet cleaning solution, allowing users to effortlessly switch between carpet and hard flooring.
This innovative product features a composite carpet brush designed to effectively remove embedded debris while ensuring a gentle cleaning experience. Additionally, its MistLock Dust Control technology binds dust on contact, facilitating cleaner disposal. Recognizing the diverse needs of households, especially those with extensive carpeted areas, Dreame has engineered its “mop removal” feature to automatically retract the mop, preventing carpets from becoming wet or soiled.
Dreame’s robot vacuums have achieved significant milestones, now leading the global market share in the segment across 18 countries. This success can be attributed to the brand’s focused messaging, which emphasizes creating “real-life value” through authentic local stories and use cases.
The company has experienced remarkable growth, particularly on its Direct-to-Consumer sites in key markets, including Southwest Europe and North America. A campaign in Germany, titled “Reclaim Time for Family,” effectively boosted brand awareness and sales by resonating with local lifestyle insights.
Dreame continues to invest in operational efficiency and circular initiatives, reinforcing its mission to leverage technology-driven innovation to enhance the lives of families worldwide.
About Dreame Technology: Established in 2017, Dreame Technology is a consumer product company dedicated to smart home cleaning appliances, aiming to empower lives through technology.
For more information, visit Dreame Technology’s website.
About Fast Company: Fast Company is a media brand focused on the intersection of business, innovation, and design. Published by Mansueto Ventures LLC, it engages influential leaders and thinkers on the future of business. For more details, visit Fast Company’s website.
