BREAKING: Audience Group has just appointed Lewis Coghlan as the new Head of Data Intelligence, marking a pivotal moment in the agency’s strategy to enhance its data capabilities. This announcement comes as the agency aims to connect media planning directly to tangible business outcomes through advanced data methodologies.
In his new role, Coghlan will collaborate closely with the agency’s Head of Strategy to develop tools that utilize predictive analytics and modelling. James McDonald, Managing Director of Audience Group, highlighted Coghlan’s extensive skills in data integration and database management, emphasizing that these will drive innovation and significant growth for their clients. “Lewis brings the kind of systems thinking and analytical muscle that will help us push that advantage even further,” McDonald stated.
Coghlan previously served as Information Services Manager at MSQ, where he spearheaded a major overhaul of the company’s digital and data infrastructure. His work there improved reporting and service delivery across the organization. He has also held roles in workforce analytics for eHealth Queensland, showcasing his versatility across sectors including healthcare and government.
“I’m already getting stuck into evolving our tools and finding smarter ways to turn insight into action,” Coghlan said, expressing his commitment to bridging the gap between strategy and execution in media planning.
This strategic hire follows a series of recent leadership additions at Audience Group, including Aimee Gossage as Head of Investment, Casey Greig as Head of Strategy, and Angela Rogers as Client Services Director, all aimed at strengthening the agency’s competitive edge.
As the media landscape continues to evolve, Audience Group aims to leverage Coghlan’s expertise to enhance their service offerings and help clients outsmart their competition rather than simply outspend them.
Stay tuned for more updates on this developing story and the impact Coghlan’s appointment will have on the media and marketing industry. For daily insights into the latest media, marketing, and agency news, subscribe to the Mediaweek Morning Report.
