URGENT UPDATE: Habanos, S.A. has just unveiled its new Partagás Royales vitola at the prestigious TFWA World Exhibition & Conference in Cannes, marking a significant moment for the Duty Free and Travel Retail sector. This exclusive launch, held on 30 September 2025, showcases a stunning blend of tradition and modernity, designed to captivate cigar aficionados and travelers alike.
The Partagás Royales (48 ring gauge x 150mm length) pays homage to an iconic format from the 1960s, but with a rejuvenated appearance. Each vitola is nestled in a luxurious travel humidor containing 20 Habanos, meticulously crafted “Totalmente a Mano con Tripa Larga” — totally handmade with long filler — from the renowned Vuelta Abajo region of Cuba.
This launch underscores Habanos, S.A.’s strategic commitment to enriching the Duty Free and Travel Retail channels, which are crucial for spreading the culture of Habanos to millions of travelers every year. The event, hosted at the exclusive L’Ondine – Vilebrequin La Plage restaurant, brought together key distributors, travel retail operators, and cigar enthusiasts for an unforgettable evening.
“This launch makes the Habano a true universal ambassador,” emphasized Maritza Carrillo González, Co-President of Habanos, S.A.
The new vitola is designed to offer a unique smoking experience, characterized by a robust flavor profile that evolves from clean notes to subtle hints of cocoa and oak. With a smoking duration of 45 to 60 minutes, the Partagás Royales promises a dense and rewarding smoke with well-accentuated aftertastes.
As Partagás celebrates its 180th anniversary, this launch represents a significant milestone, reinforcing the brand’s rich history while introducing innovative offerings. Beatriz Garrido García, Director of Operational Marketing at Habanos, S.A., stated, “With Partagás Royales, we offer an experience designed for the discerning traveler.”
Available exclusively in the travel humidor with a commemorative 180th anniversary design, the vitola not only preserves the cigars perfectly but also enhances their flavor characteristics. The company aims to solidify its leadership in the global premium tobacco market with this latest addition.
For those looking to elevate their sensory experience, pairing the Partagás Royales with robust, long-aged spirits is highly recommended. This combination promises to create an authentic symphony of flavors, with notes of dried fruit, chocolate, or vanilla, culminating in an exceptional tasting journey.
This launch is poised to attract significant attention in the cigar community and beyond, inviting immediate interest from travelers and collectors alike. Watch for more updates as Habanos, S.A. continues to innovate and expand its exclusive portfolio.
