Crayola has partnered with McDonald’s to introduce a new, imaginative Happy Meal experience aimed at encouraging creativity among children globally. This collaboration marks the first time the two brands have joined forces on a worldwide scale, launching the limited-edition Planet McDonald’s Happy Meal in over 60 countries, including regions in EMEA, the UK, Asia, and Canada. The Happy Meal will feature a range of co-branded, space-themed activity kits and toys designed to inspire hands-on creative moments for families, available at participating restaurants through March 2026 while supplies last.
Inspiring Creativity Through Play
The new Happy Meal experience is not just about toys; it includes an interactive digital component that allows children to scan their creations and see them animated in a vibrant space-themed environment. This feature provides opportunities for exploration and learning, extending creative adventures beyond the physical realm. Anna Roca, head of Global Partnerships at Crayola, expressed her enthusiasm for the collaboration, stating, “Our mission has always been to inspire and empower creative exploration, discovery, and self-expression in every child. This partnership with McDonald’s brings that mission to life in a bold, unexpected way.”
Roca emphasized that the initiative transforms a beloved family tradition—the Happy Meal—into a journey of imagination, allowing children to infuse their daily activities with creativity. The campaign also highlights illustrations created by children, showcasing the authentic creativity that fuels the partnership.
A First for Crayola
In an innovative move, Crayola has also become a supplier of colored pencils for McDonald’s, marking a significant step for the brand known for its children’s creative expression products. The integration of Crayola’s creative intellectual property across marketing channels is another distinguishing aspect of this collaboration, aligning with parents’ desires for meaningful, hands-on play.
Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald’s, stated, “At McDonald’s, we’re always looking for ways to create fun, surprising, and engaging experiences that connect with families in meaningful ways.” She added that this partnership allows them to deliver personalized, interactive experiences that merge culture and creativity through a space-themed adventure that empowers kids to take control of their own narratives.
This unique initiative reflects both companies’ commitment to fostering creativity and connection within families, aiming to create memorable experiences that resonate with children and parents alike. As the campaign rolls out globally, families can expect to embark on an imaginative journey that encourages artistic expression and exploration.
