Adrian Portelli, known for his role on The Block, has refuted claims that he was instructed by Seven Network to refrain from discussing the popular renovation show as he prepares to appear on its competitor, Reno Rules. This revelation comes amidst reports that various former stars of The Block are bound by a peculiar non-disclosure agreement that restricts any mention of the series that initially propelled their careers.
According to industry insiders, several prominent personalities, including Neale Whitaker and past builders involved in The Block, have been placed under what some describe as a bizarre gag order. This directive reportedly aims to erase their association with the show, raising eyebrows within the television industry. A current executive from Nine Entertainment Co, which owns The Block, expressed confusion over the matter, stating, “It’s like they’ve been wiped from Block history.”
When approached for clarification, Portelli responded, “First I’ve heard of it.” Despite this, observers have noted that his recent promotional content for LMCT+, which highlights properties he acquired during the finale of last season’s The Block, makes no reference to the series itself.
Controversy Surrounds New Show
Portelli’s announcement regarding Reno Rules has not been without controversy. In a recent social media post, he suggested that “the reno games [are] looking a little dusty,” indicating a need for a new approach. His comments drew attention as they seemed to subtly undermine The Block, further fueling speculation about the competitive atmosphere between the two shows.
Additionally, Portelli has been involved in a public spat with The Block host Scott Cam, which has not gone unnoticed by fans. Many have remarked on the absence of nostalgic references and playful nods to his previous stint on The Block. One fan remarked, “It’s as if he’s scrubbed his reality TV past clean,” highlighting the striking change in his online persona.
Industry experts believe that this strategic move by Seven Network is part of a broader effort to position its new stars as original talent for Reno Rules. Critics have already labeled the show as a “photocopied version of The Block,” and insiders suggest that Seven wants its stars to create a new narrative, one that minimizes their histories with their former network.
This situation has drawn comparisons to the Mandela Effect among dedicated fans of The Block. Many are left feeling confused as their favourite personalities, who once dominated the show, appear to be contractually obligated to act as if their time on The Block never happened.
As the launch of Reno Rules approaches, viewers and fans alike are eager to see how this unfolding drama will impact the show’s reception. PEDESTRIAN.TV has reached out to Seven Network for further comments regarding the reported gag order but has yet to receive a response.
