BREAKING NEWS: Crayola has just announced an exciting collaboration with McDonald’s, launching a global space-themed Happy Meal experience that is set to ignite children’s creativity. This unique offering will be available at participating McDonald’s locations in over 60 countries, including the UK, EMEA, Asia, and Canada, with the campaign running through March 2026 while supplies last.
The new Planet McDonald’s Happy Meal features exclusive co-branded activity kits and toys designed to transform family moments into imaginative journeys. This initiative is not just about food; it aims to provide hands-on creative experiences that families can enjoy together.
In an innovative twist, children can scan their creations through an interactive digital experience, bringing their art to life in a vibrant, space-themed environment. The campaign encourages exploration, learning, and creativity, making it more than just a meal—it’s an adventure.
Anna Roca, head of Global Partnerships at Crayola, stated,
“Crayola’s mission has always been to inspire and empower creative exploration. This partnership with McDonald’s brings that mission to life in a bold, unexpected way.”
She expressed excitement about transforming the beloved Happy Meal into an imaginative journey, empowering kids to explore their creativity.
The Happy Meal boxes will showcase imaginative illustrations created by children, celebrating authentic creativity. In a first for Crayola, the company has also become a supplier of colored pencils for McDonald’s, further integrating their creative identity across all marketing touchpoints.
Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald’s, emphasized the significance of this collaboration, stating,
“This unique partnership allows us to deliver personalized, interactive experiences that connect culture and creativity through a space-themed journey.”
Families can look forward to a fun and engaging experience that promotes meaningful, hands-on play while extending children’s creative adventures into the digital universe.
As the rollout begins, parents and kids alike can anticipate a new way to bond over creativity and imagination, transforming everyday meals into extraordinary experiences. Don’t miss out on this limited-time offering that promises to fill the universe with color and creativity.
Stay tuned for updates as this exciting partnership unfolds!
