URGENT UPDATE: DoubleVerify has just announced an expansion of its partnership with Microsoft Advertising, significantly enhancing ad transparency and measurement capabilities across Microsoft-owned platforms. This development, confirmed earlier today, will allow advertisers to authenticate media quality across popular properties including MSN, Outlook, and Microsoft Casual Games.
The newly launched DV Campaign Automator is designed to streamline the campaign setup process, reducing manual work and facilitating quicker execution. As advertisers face increasing pressure to optimize their advertising efforts, this automated tool aims to deliver full verification coverage across display, native, and video ad formats.
“We are excited to build on our successful integration with Microsoft Advertising,” stated Mark Zagorski, CEO of DoubleVerify. “This release enhances our leadership in driving media effectiveness for advertisers, ensuring seamless measurement of campaign delivery and superior business outcomes.”
The expanded integration will grant advertisers access to detailed analytics through DV PinnacleR, DoubleVerify’s unified reporting platform. This platform provides insights into key verification metrics such as brand suitability, viewability, and invalid traffic detection, equipping marketers with the tools necessary for successful campaigns.
According to Danielle McMeekin, VP of Global Performance Sales at Microsoft Advertising, the enhanced partnership will deliver substantial value. “The extension of our integration with DoubleVerify allows us to provide additional insights to our clients, ensuring more successful campaigns,” she remarked.
This strategic move is part of DoubleVerify’s broader Media AdVantage Platform (MAP), which shifts the focus from mere verification to a comprehensive media effectiveness framework. Advertisers can now leverage Microsoft’s proprietary in-market audience data to enhance their targeting strategies, ultimately connecting with high-intent audiences across both Microsoft and third-party publishers.
As this integration rolls out, the urgency for advertisers to adapt to these evolving tools is paramount. The ability to measure and optimize campaigns in real-time with verified data will be crucial for businesses aiming to stay competitive in today’s fast-paced digital landscape.
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