Shoppers at Checkers supermarkets in South Africa are set to experience a new level of convenience with the introduction of high-tech shopping trolleys. These “smart” trolleys allow customers to track their spending in real-time and include built-in payment terminals, according to a recent announcement by the chain’s owner, Shoprite.
This trial marks the first instance of such technology being implemented in South Africa. Similar trolleys have been tested in countries like Chile through Walmart and in the United States and Australia with Coles. The pilot program aims to enhance the shopping experience as Checkers intensifies its competition with Woolworths for the attention of mid-to-affluent consumers in the lucrative upmarket retail sector.
To kick off the initiative, Shoprite conducted initial testing with employees at a Checkers supermarket in Cape Town starting in mid-August 2023. Following this phase, the retailer plans to roll out 20 of the new Xpress Trolleys to customers in two of its stores. Shoprite did not disclose the financial investment associated with this trial.
The Xpress Trolley will provide shoppers with the ability to scan items as they shop, keeping a running total displayed on a digital screen. This feature allows customers to make payments directly on the trolley, eliminating the need to queue at traditional checkout points. Additionally, the screen will assist with in-store navigation, further enhancing the overall shopping experience.
Shoprite’s initiative is part of a broader strategy to position itself as South Africa’s most profitable and seamless omnichannel retailer. The investment in advanced retail technology aligns with the company’s commitment to modernize its stores and improve customer service.
As the competition heats up in the South African retail market, the introduction of smart trolleys could be a significant factor in attracting tech-savvy consumers seeking a more efficient shopping experience. Both Shoprite and Woolworths are investing heavily in sleek store designs and premium product offerings, underscoring the importance of innovation in meeting the evolving needs of consumers in this dynamic market.
