The We Do Not Care Club (WDNC Club) has emerged as a supportive online community for women navigating perimenopause and menopause, founded by influencer Melani Sanders. Launched in May 2023, the club quickly gained traction, amassing a following of over 1.7 million on Instagram and around 1 million each on TikTok and Facebook. The club’s mission centers on encouraging women to embrace self-acceptance and prioritize their well-being during this transformative stage of life.
During each session, Sanders, known for her deadpan humor, invites participants to share what they no longer care about. This candid approach highlights issues such as societal expectations surrounding appearance, personal choices, and everyday pressures. Participants have expressed sentiments like, “We do not care if our face is using our outside voice,” and “We do not care if our clothes are tight. They fit when we bought them.” These affirmations resonate deeply with women who often feel overwhelmed by societal standards.
As the WDNC Club continues to grow, it has sparked similar groups worldwide, including one in Australia led by Shelly Horton. The movement has become a rallying point for women over 50, fostering a sense of camaraderie and shared experience. Sanders’ journey began with a simple video, but it has evolved into a powerful platform for self-empowerment and connection.
Contrasting this optimistic narrative, some voices raise concerns about the implications of the club’s message. In an article for the Kansas City Star, journalist Yvette Walker argues that this phase of life warrants attention and care for critical issues. Walker notes, “I need to care about so many things, some more important than others,” emphasizing the need for women to remain engaged with their health and societal issues.
Research from the national women’s mental health organization, The Liptember Foundation, indicates that nearly 40% of Australian women undergoing menopause or perimenopause experience depression or anxiety. This statistic underscores the importance of addressing mental health during this transitional period. The WDNC Club, in response, provides a space where women can acknowledge their struggles while promoting self-acceptance.
The appeal of the WDNC Club lies in its ability to relieve the pressure of societal expectations while addressing the underlying reasons for those pressures. It reassures participants that they are enough and encourages them to prioritize their own well-being. As Horton stated in an interview with ABC Radio National, this phase can be one of “menopausal zest,” where women begin to value themselves rather than seeking validation from others.
As women increasingly engage with their self-worth, the WDNC Club offers a vital reminder: there is life beyond the menopausal tunnel. It empowers members to redirect their energy towards meaningful pursuits, fostering a renewed sense of purpose.
In a world where many feel burdened by the weight of societal norms, the WDNC Club stands as a beacon of community and resilience. It encourages women to embrace their individuality and find joy in this new chapter of life without the constraints of unrealistic expectations. As Sanders and her followers continue to champion this message, they remind us all to cherish the journey and prioritize what truly matters.
