URGENT UPDATE: oOh!media has just announced a groundbreaking transformation in Melbourne’s advertising landscape with the launch of its new Metro Tunnel assets, offering brands an unprecedented opportunity to connect with millions of commuters. This innovative initiative targets five high-footfall stations: Arden, Parkville, State Library, Town Hall, and Anzac.
The Metro Tunnel, featuring a nine-kilometre underground corridor, is set to double the capacity of Melbourne’s CBD rail network and is expected to generate an additional 500,000 passenger trips each week. This project marks a historic moment for advertisers, as noted by oOh!’s Chief Revenue Officer, Mark Fairhurst: “The Metro Tunnel is a once-in-a-generation opportunity for advertisers to connect with audiences in premium environments built for high footfall.”
The launch couldn’t come at a better time, coinciding with Melbourne’s vibrant summer calendar, including major events like the Boxing Day Test, Australian Open, and the Formula 1 Grand Prix. This timing maximizes visibility during a peak period of visitor activity, ensuring brands can reach a diverse audience.
oOh!’s fully digitized network will redefine commuter engagement with nearly 200 scalable digital formats strategically placed across the five key stations. This includes impressive large and small 3D displays, a three-screen wraparound at State Library, and a unique 3D Anamorphic installation at Town Hall Station. These innovations promise to create an engaging and immersive visual journey for commuters.
With the addition of the Metro Tunnel, oOh!media continues to expand its national transit footprint, now encompassing both Sydney and Melbourne. Advertisers will gain access to a media-first network that spans Australia’s two largest cities, providing extensive exposure to millions of daily commuters. Fairhurst emphasized the significance of this expansion: “Now, with both Sydney and Melbourne in our network, we’re offering a media-first opportunity for brands to dominate both cities simultaneously.”
The success of the Sydney Metro, which recorded over 73.8 million passenger journeys in its inaugural year, underscores the increasing demand for modern, high-impact transit advertising. The Metro Tunnel’s launch is poised to capitalize on this trend, offering brands an unmatched platform to connect with engaged audiences.
As oOh!media rolls out this innovative advertising network, the impact on Melbourne’s advertising landscape is expected to be profound. Brands that seize this opportunity will not only stand out but also play a pivotal role in shaping the future of urban advertising.
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