Changes to social media regulations in Australia have raised concerns about potential scams targeting users, particularly young people and their families. As of March 2024, social media platforms are prohibited from allowing individuals under the age of 16 to create or maintain accounts. This significant shift has prompted the National Anti-Scam Centre, through Scamwatch, to issue warnings about various scams that may exploit this transition.
The primary targets of these scams are likely to be teenagers and their parents or guardians, who may be uncertain about the new rules. One prevalent scam involves fraudulent messages or emails that appear to originate from social media platforms or age verification services. These communications may threaten to lock accounts unless users provide personal information to “verify” their age, creating a false sense of urgency.
In addition, scammers may impersonate government officials or law enforcement, claiming that a violation of the new law has occurred. They might demand personal identification or payment of a fine to avoid further repercussions. Another familiar scheme, known as the “Hi Mum” scam, may also resurface in a modified form. Scammers could pose as older teenagers seeking assistance from their parents to verify their accounts, aiming to extract personal information or money.
Parents and caregivers are urged to inform their children about potential online offers that promise fake identification or access to age-verified accounts, often in exchange for payment. These scams specifically target young individuals eager to stay connected despite the new restrictions.
Staying Vigilant Against Scams
To protect themselves from these scams, users are advised to pause and consider any communications that seem urgent or unusual. No legitimate social media platform will pressure individuals into immediate action or request payment related to new regulations. If a suspicious message is received, it is essential to verify the authenticity of the organization or individual contacting you.
Familiarizing oneself with the official communications from social media platforms about age restrictions and verification can help differentiate between genuine messages and scams. This information is typically available in the Help or Support sections of these platforms.
It is also crucial to have open discussions with children about online safety. Advise them not to click on unknown links or download attachments unless they have confirmed their reliability. If you suspect that you have fallen victim to a scam, whether by paying money or disclosing personal information, report it immediately to WA ScamNet at scamnet.wa.gov.au or by calling 1300 30 40 54. Additionally, any financial losses should be reported to your bank without delay.
Staying informed and maintaining ongoing conversations about online safety and scams can significantly reduce the influence of scammers. For parents seeking further information on the recent changes, the eSafety Commissioner’s Social Media Age Restrictions Hub offers comprehensive resources.
Natasha Pirrottina, senior regional officer in the Mid West for Consumer Protection, emphasizes the importance of vigilance during this transitional period. As social media guidelines evolve, so too must the strategies employed to safeguard against fraudulent activities.

































