UPDATE: A new study from Korea University reveals that endless phone scrolling, known as “phubbing,” may be damaging your social appeal right now. This urgent research indicates that individuals who prioritize their phones over face-to-face interactions are perceived as colder, less intelligent, and simply less likable.
The study, conducted by psychologists at Korea University in Seoul, tested how phone use affects social perceptions. Volunteers were shown images of couples in a café, some of whom were engaged with each other while others were distracted by their phones. The findings were striking: participants consistently rated phone users as significantly less warm and competent.
According to Dr. Taeyeon Kim, the study’s lead author, “Our results indicated that phubbing behavior harmed perceptions of warmth and competence. This makes the phubber seem like a less attractive social partner, thereby lowering likability.” The implications are clear—your phone habits could be impacting your relationships and social desirability.
While some phone use is excusable—such as responding to urgent work messages—casual scrolling is viewed as rude and dismissive. This behavior is particularly concerning as adults in the UK now spend an average of three hours a day on smartphones, primarily on social platforms like WhatsApp and Facebook.
With phone use surging, the potential damage to real-world relationships is significant. The study highlights the importance of being present in social situations, especially as digital distractions proliferate.
As technology continues to evolve, it’s crucial for individuals to evaluate their phone habits. This research serves as a wake-up call to prioritize genuine connections over digital distractions.
What happens next? Experts encourage people to engage more meaningfully in their interactions. By reducing phone use in social settings, individuals can enhance their likability and strengthen their relationships.
Share this critical update with friends and family—your social appeal may depend on it!

































