The Australian Football League (AFL) has reaffirmed its decision to feature Snoop Dogg as the headline act for this year’s grand final entertainment, despite facing significant backlash. AFL Chief Executive Andrew Dillon expressed confidence in Snoop Dogg’s ability to deliver an outstanding performance, stating, “He’ll do a great job.” The grand final is scheduled for the last Saturday in September, and Dillon is focused on the upcoming matches leading to this key event.
Criticism surrounding the choice of Snoop Dogg has been widespread, with many questioning the appropriateness of the American rapper’s involvement. Nevertheless, Dillon remains steadfast in promoting the event. “The grand final entertainment will add to what will be an amazing spectacle,” he said during a press conference. He emphasized the anticipation building over the next four weeks, as the league prepares for the crucial final matches of the season.
Dillon also addressed the recent pre-finals bye, which has sparked discussions regarding its timing. Many have suggested moving it to the weekend prior to the grand final. “It’s really served the game well,” he noted, underscoring its positive impact on the teams competing for the championship. He added, “I’m comfortable with where it is at the moment,” while acknowledging ongoing evaluations of the season structure.
Another proposed idea gaining traction is a pre-finals wildcard round. Dillon acknowledged its potential benefits, stating, “It would have added a lot to the season, but we just need to hasten slowly. I’m not ruling it in or out.” This reflects the AFL’s willingness to explore options that could enhance the competitive landscape.
The launch of the AFL finals series is set to take place on September 7, 2023, at Adelaide Oval, where the Adelaide Crows will face off against Collingwood. This match holds particular significance, especially in light of recent controversies. Notably, Adelaide star Izak Rankine is suspended for four games following a homophobic slur directed at a Magpies opponent. Dillon did not specify whether additional crowd security measures would be enacted but mentioned the passionate nature of AFL fans. “There will be a lot of passion in the crowd, but we have the best fans in the world,” he asserted.
In recognition of standout performances, several prestigious awards will be presented during the grand final. Luke Hodge, a celebrated figure in Hawthorn’s history, will present the Norm Smith Medal to the player voted best on ground. The Jock McHale Medal, awarded to the winning coach, will be presented by Adam Simpson, who led West Coast to their 2018 premiership. Additionally, Ken Fraser will present the Ron Barassi Medal to the captain of the winning team, with retired Richmond star Jack Riewoldt serving as the premiership cup ambassador.
As the AFL approaches its grand final, the league is not only focused on the entertainment aspect but also on fostering an inclusive environment for all players and fans. The ongoing challenges related to homophobia and discrimination in community sports are critical issues that the AFL is committed to addressing. This commitment to improvement will be vital as the league looks to engage with younger audiences and ensure a welcoming atmosphere for all.
