Oodie has announced its highly anticipated Black Friday sale, claiming it to be the “biggest sale of the year.” From November 3 until November 28, 2025, the popular comfort brand is offering discounts of up to 50% across its entire website. With over four million customers and more than 300,000 five-star reviews, Oodie has become a staple for those seeking cozy apparel.
Consumers can find savings on a range of products, including the brand’s signature Oodie originals, sleep tees, pajamas, blankets, and dressing gowns. The discounts apply automatically at checkout, eliminating the need for promotional codes. This online-only event is expected to attract a significant number of shoppers, especially as stock tends to sell out quickly during the Black Friday and Cyber Monday weekend.
Highlights of the Sale
Among the featured items are various Cooling Pyjama Tops, including the Jungle, Confetti, and Cloud styles, all priced at $44. Oodie’s ‘Cooling’ modal blend is designed to be 21% more breathable than standard cotton jersey fabric, ensuring comfort even during warmer nights.
Additionally, shoppers can purchase the popular Cooling Blankets, such as the Lilac Pastel Wave and Leopard Print versions, each available for $109. These blankets are engineered to wick away heat and moisture, providing a refreshing experience year-round. Popular items also include the Coffee Oodie, now available for $69, and the chic Burgundy option at $59. The Love Candy Warming PJs are another favorite, currently priced at $27.
The company plans to continually update its offerings throughout November. Discounts will also extend to dressing gowns, sleep tees, and classic Oodies, culminating in the largest price cuts during the peak of Black Friday sales from November 28 to December 2, 2025.
Brand Background and Market Trends
Founded by Davie Fogarty in 2018, Oodie has rapidly grown to a valuation of $500 million after navigating various business challenges. The brand’s success can be attributed to its unique product offerings and effective marketing strategies.
Research from Afterpay indicates that 56% of consumers are opting to spread the costs of their purchases, while 45% are holding out for discounts on high-value items. Last year, nearly 40% of shoppers took advantage of Black Friday and Cyber Monday deals, with clothing and footwear topping the wish list at 52%.
Katrina Konstas, Country Manager of Afterpay ANZ, noted, “Australians are becoming savvier than ever this holiday season. Cost-of-living pressures have made people much more strategic—shopping earlier and using flexible payment options to maintain control over their budgets.”
As Black Friday approaches, retailers around the world are preparing for one of the busiest shopping days of the year. The event, which originated in the United States, marks the unofficial start of the Christmas shopping season and has gained immense popularity in Australia and other countries.
For those planning to take advantage of the sale, it is advisable to act quickly. With Oodie’s reputation for selling out of popular items, shoppers will need to be proactive if they wish to secure their desired products before stock runs out.
